| PRESENTATION MOCKUPS | Art Direction & Graphic Design
CLIENT: Walmart, Target, Buy Buy Baby, and additional retail buying teams that BooginHead Management presents to Buyers.
ROLE: Art Director & Graphic Design.
DELIVERABLES: Sets of cohesive composited images coordinating with multiple creative teams.
PROCESS: As the Art Director at BooginHead, many mockups in various styles were needed for presentations to retail buyers (Walmart, Target, Buy Buy Baby, along with other retailers). These projects have a very short turn around, and have limited vendor imagery, so the challenge is to create an unified look with the resources available quickly.
Product & Box Final Photoshop Mockup for BooginHead’s ModPlate
Examples of Elements used to create mockups
Use of realistic details such as the lid fold, clear side walls, and inner box shadows.
Modifying existing CAD files to create the 1/2 tray.
Created sample Box dielines created to estimate final box size for on-shelf and cost projections.
Adding additional tray elements and matching angle/perspective to packaging mockup for seamless integration.
Additional mockups utilizing different styles, techniques, and product types - These are created WITHOUT AI and using composite imagery in photoshop, illustrator, and CAD for various uses. Some needing to be photorealistic and others needing to convey the pattern or proposed product on packaging.
(items in gallery are not scaled to each other)
Want more or specific examples? Just ask as I have MANY more available to view!