| PACKAGING DESIGN | Graphic Design Specs
Dims galore from my role as Creative Designer at Chef’n/Lifetime Brands and Art Director at BooginHead: Below are the highlights, a multitude of examples can be provided upon request.
DELIVERABLES: Eye catching packaging for retail shelf and peg
PROCESS: Weight, cost, and sustainability being the driving factors, along with following a set brand style guide.
CLIENT: Brick and Morter Retailer Buyers + their customers, DTC customers
ROLE: Art Director & Graphic Designer
Chef’n, Lifetime Brands
At Chef’n/ Lifetime Brands, one of the yearly goals for 2025 was to reduce the environmental impact of packaging. A great challenge to minimizing waste by utilizing zero or less plastic when possible and optimizing 4-color printing processes for images, all while maintaining cost efficiency.
Corn Silkster & Peeler Nesting Corn Tool Set Card
Nesting Watermelon Tool Set, Slice’n Cube Card
Pepper Corer Set, Quickcore+ Card
Herb Stripper, Zipstrip Card
FreshForce Citrus Juicer Hang Cards
Mini Popsicle & Ice Pop Maker Insert (blue and red sets) for QVC
Cheese Storage & Butter Dish Set (white, grey, red) Inserts for QVC
BooginHead
Packaging uses 2 PMS C colors and 4-color printing for the images.
