| AMAZON INFOGRAPHICS & VIDEO | Art Direction & Graphic Design

Chef’n Amazon A+ & Infographics

CLIENT: Chef’n customers & Amazon Shoppers

ROLE: Art Director & Graphic Designer

DELIVERABLES: Cohesive Infographic and A+ imagery inline with brand and Amazon product listings.

PROCESS: Chef’n had established guidelines, but I was given the opportunity to adjust the designs for both infographic and A+ content. We received feedback that our purple infographic background was out preforming the other band colors (yellow, blue, pink, and green) so I began incorporating that plus ADA compliance into the designs. The A+ content needed a bigger facelift but with a nod to our past design (rolling change). I decided to keep the purple and included changeable color blocks into the design for an easy adjustment once the rolling change was complete.

More examples available, just ask!

Chef’n Amazon Product Listing Infographics - VeggieChop

Chef’n Amazon Product Listing Infographics - Cob Corn Stripper

Chef’n Amazon Product Listing Infographics FreshForce Juicer

Chef’n Amazon Product Listing Infographics - 6-Piece Kitchen Utensil Set with Ceramic Crock

Chef’n Amazon Product Listing Infographics - HerbZoom

Chef’n Amazon Product Listing Infographics - Pepper Corer Set

BooginHead Amazon Videos

CLIENT: BooginHead customers & Amazon Shoppers

ROLE: Art Director, Videographer, & Editor

DELIVERABLES: Educational product video showcasing product and design features

PROCESS: Collaborating with Marketing Director on storyboard to align on key points. Working off of the final brief, I oversee creative execution, including any needed or stylistic changes/modifications to ensure video quality and brand voice. Working within budget and timeline.

BooginHead Amazon Store Front

CLIENT: BooginHead customers & Amazon Shoppers

ROLE: Art Director & Graphic Designer

DELIVERABLES: Cohesive storefront imagery inline with brand and Amazon product listings.

PROCESS: Upon starting this project, I immediately knew it was important to see all touch points from the customers perspective. I began with a deep dive into our competitors visual presence, along with researching what our Amazon customer base responds to. I then looked to incorporate our intended customer message (industry leader, product safety, trustworthiness, and inclusivity) which was the foundation of my design process. After presenting 3 possible options, including full site and mobile mockups, my creative director green-lighted what you see now.