ART DIRECTOR & BRAND STRATEGIST

Building brands
that connect
people — and
product.

Full-Spectrum Creative + Human-Centric Storyteller who builds brand identities, leads creative teams + productions, and directs packaging, photography, videography, and campaigns that that move people and product.

Work

You might have seen my work in these retailers:

Fun facts about me and what makes me unique.

15+ Years of Experience

Consumer products, retail, ecommerce, baby & family

Building Smart Systems

Creating & improving workflows, production & delivery systems

Data-Driven Design

Using research, data & insights to guide creative strategy & execution

Jump into some cool projects I’ve worked on over the years!

About

Creative Leader

Leading, mentoring, developing teams, & creative talent

AI-Integrated Practice

ChatGPT · Claude · Midjourney · Firefly

Featured Projects

CHEF’N HOLIDAY CAMPAIGN

Art Direction • Photography • Campaign Design

SWEETSPOT FONDUE SET

Packaging • Art Direction • Product & Lifestyle Photography

WALMART RETAIL NEW PRODUCT LAUNCH

Packaging • Brand Design • Retail Merchandising • Product Design

“To say she is talented is an understatement. Her work is so outstanding, fresh, creative, and next-level to what I have seen from other designers.

In addition, Raeleen is one of the hardest-working professionals I have had the pleasure of working with. She consistently goes above and beyond, putting everything she has into her work…

Whoever gets her on board is lucky to have her, both from a skills, attitude, and commitment standpoint.”

— CEO BooginHead, Sari Davidson

About Me

Scroll through and get a snapshot of what makes me tick!

Art Direction & Creative Problem Solving

Blessed with a mind that is half creative and half analytical (apparently I am less than 2% of the population). This unique perspective is my biggest strength when I approach a project.

Seattleite

Born and raised in this grand PNW city. I love the drizzle, exploring nature, and sailing. Can go anywhere in my waterproof boots, rain jacket, and my grandfather's flannel.

Designer and Fine Artist

Fine art trained, armed with Adobe Creative Suite, and a subject matter expert in Photoshop, I am comfortable with a paint brush or my trusty Wacom tablet.

Professional Photographer

14 years owing my photography business. From weddings to product shoots, I have been hired locally and around the world to capture moments as well as been published in many magazines & online publications. Some of my favorite shoots have taken me to Romania, Australia, and Mexico.

Plant Enthusiast

I recently found out I have a green thumb after my grandmother asked me to care for her plant collection when she was no longer able. This gold-dust croton and her memory keep me company while I work.

Traveler

This is my favorite and most expensive hobby. I got the travel bug early in life and I’ve been fortunate to have made my way around the would including many solo trips. Some highlights have been Iceland, England, Cuba, Norway, Spain, Italy, and Brazil.

Purple is my Favorite Color

If I am looking at buying anything, if I can get it in purple that is a sure bet. Geek Alert: hex code and Pantone number available upon request.

Dinosaur Lover

I almost became a paleontologist and wish I could have a pet T-Rex. It should be noted I have a substantial dino inspired wardrobe, that makes its way out during the weekend.

See how I made this

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More work