SweetSpot Fondue Set Photography & Packaging Box
CLIENT: Chef'n DTC customers, retailers, wholesalers, and Amazon
ROLE: Art Director & Graphic Designer
DELIVERABLES: Packaging design, custom dielines, print-ready artwork, product photography, product-use instructions, inserts, and retail display assets.
TEAM: Producer: Shelley McCracken, Photographer: Ryan Castoldi, Model: Carly Hood
PROCESS: Directed in-studio photography for packaging, product-use instructions, and retail displays. Developed detailed shot lists and worked on packaging dielines and production-ready artwork to ensure visual consistency across hang cards, boxes, inserts, CDUs, and displays.
Planning the Shot List
Built detailed shot lists beyond basic angles and props, using in-use references to show how hands should interact with the product. This gave the photographer and talent a clear understanding of what each image needed to communicate.
Making the Shelf Do the Talking
Retail shoppers decide in seconds, and e-commerce shoppers decide in a thumbnail — Prioritized clear visual hierarchy so shoppers could recognize the product and understand its use at a glance.
One Box, Two Stories
Designed two full hero faces so the packaging could adapt to seasonal trends and retail merchandising while remaining giftable year-round.
Photography That Sells and Explains
Balanced warm, aspirational imagery with clear visual instruction so customers could understand how the product worked before purchasing, helping reduce confusion after purchase.
Winning the Case for a Small Detail
Not everyone saw the value in a repeating pattern on the packaging flaps and fork box insert at first. I made the case that for a giftable product, unboxing is part of what you're selling — and got it approved in a single color, no added cost.
Beyond the Instructions
Inserts shouldn’t be designed to thrown away… it is an opportunity to continue the gift-worthy experience beyond the box. By combining clear step-by-step photography, safety information, and easy, delicious recipes, it added value, inspired confidence, and made it easy for customers to start enjoying the product right away.
Lifestyle Photography for Box & Insert
Sometimes the best images aren't on the shot list. With a few extra minutes and a little encouragement, I captured a bonus moment that ended up becoming one of the teams favorite images from the shoot.
Product Photos
Dielines
