Chef’n Holiday Campaign & Photography
CLIENT: Chef’n DTC customers, Retailers, Wholesalers, and Amazon
ROLE: Art Director & Graphic Designer
DELIVERABLES: Lifestyle photography, including stop motion videos
TEAM: Producer Shelley McCracken, Photographer Ryan Castoldi, Food Stylist Malina Lopez, Models Carly Hood & Jill Unruh
CHALLENGE & APPROACH: Great photography is only part of the equation. The real challenge is creating imagery that works everywhere—from Amazon and email campaigns to trade shows, social ads, and product launches. As Art Director, I developed concepts, planned shoots, and directed teams to create versatile visual assets that could be adapted across channels while maintaining a consistent brand story.
A Plan Behind Every Shot
I believe the most successful shoots are won in pre-production. My visual shotlists align photographers, stylists, and stakeholders around a shared vision while planning every asset for its final application. The extra planning reduces revisions, speeds up production, and creates a more collaborative creative process.
Concept to Final Assets Process
Photography
Visual Shotlist & Moodboard
Final Desktop Banner
Final Mobile Banner
Desktop & Mobile Web Banners
Amazon Collection Banners
DTC Meta & Google Ads
Campaign Emails (11 emails total)
