RETAIL PRODUCT LAUNCH
ROLE: Art Director, Graphic Designer & Manufacturing Liaison
DELIVERABLES: Product concept development, custom illustrations, silicone bib and pacifier holder collections, packaging design, retailer presentation mockups, in-store sidekick display, custom dielines, manufacturing specifications, product sampling, and production quality control.
CHALLENGE & APPROACH: Develop a cohesive retail program for Walmart that introduced a new seasonal collection of silicone bibs and matching pacifier holders. Working under a compressed timeline, I led concept development from initial inspiration through production, product and packaging mockups, retailer presentation materials, production-ready packaging, custom dielines, and manufacturing documentation while collaborating closely with overseas factory partners to bring the program to market.
OUTCOME: The Fall Silicone PaciGrip & Bib collection was selected by Walmart for nationwide retail placement as an in-store sidekick program.
Product & Collection Development
Every successful retail launch starts long before packaging. Following an internal kickoff, I explored multiple creative directions for the seasonal collection, developing product concepts, custom illustrations, packaging, coordinated color palettes, and merchandising ideas that worked together as one cohesive retail program.
Working under a compressed timeline, I created more than 50 product and packaging mockups that were presented to leadership and later used in Walmart retailer presentations. Midway through development, the creative brief shifted significantly, requiring a complete redesign of multiple concepts before the final collection was selected. Despite the change in direction, the revised program secured Walmart placement.
Prototyping Before Production
Before committing to manufacturing, I built full-scale prototypes to validate structure, readability, product fit, and shelf presentation. Physical mockups allowed the team to evaluate every component before investing in production tooling.
The Walmart sidekick display required additional testing to meet strict retail merchandising requirements. Peg placement, header dimensions, and product spacing were refined to ensure the final display performed as intended on the sales floor.
Manufacturing & Quality Control
Working directly with our China manufacturing partners, I prepared production-ready artwork, custom dielines, manufacturing specifications, and factory documentation while reviewing production samples throughout development. This collaborative process helped identify issues early, ensuring every detail met brand standards before mass production.
By catching issues before production, we reduced costly revisions and ensured the final retail program met both Walmart's retail requirements and BooginHead's quality standards.
Graphic alignment and placement
Print quality inspections
Logo sizing and consistency
PMS color verification
Set in-store at your local Walmart baby aisle!
Final Retail Collection
The completed Fall Silicone collection featured coordinating bibs and pacifier holders across five seasonal colorways, supported by custom illustrations, retail-ready packaging, and an in-store sidekick display.
Because the products, packaging, merchandising, and manufacturing were developed as one integrated program, the collection delivered a consistent retail experience from concept to shelf.
Sidekicks all packaged up in China and headed for the USA
PMS 7528 C
PMS 7528 C
PMS 2312 C
PMS 7528 C
PMS 7528 C
PMS 7602 C
Final Retail Collection
The completed Fall Silicone collection featured coordinating bibs and pacifier holders across four seasonal colorways, supported by custom illustrations, retail-ready packaging, and an in-store sidekick display.
PMS 7528 C
PMS 7634 C
PMS 7641 C
PMS 7528 C
PMS 7528 C
PMS 7632 C
PMS 7528 C
PMS 7508 C
PMS 7510 C
PMS 7528 C
PMS 7528 C
PMS 7534 C
PMS 7528 C
PMS 7743 C
PMS 5763 C
PMS 7528 C
PMS 7528 C
PMS Warm Gray 1 C
PMS 7528 C
PMS 7528 C
PMS 7528 C
Dielines
