| ECOMMERCE COMPOSITE IMAGERY | Photoshop Artistry
Generative AI was not used in the creation of these images. Instead this was all done old school with masking, image manipulation, and hand painted shadows (thank you fine art background)!
CLIENT: Various Merchandizing teams (serving Mom, the customer), Zulily
ROLE: Designer / Production Artist
DELIVERABLES: Final composited assets delivered within 24-48 hours for retail use as Homepage images representing events on the ecommerce website Zulily.com.
PROCESS: Receive creative ask along with product image(s) from vendor and/or in-house (on left) to be composited into a scene or background (on right). Occasionally receiving an inspiration image but usually just a brief sentence explaining what the desired final image should look like. Stock images are sourced and composited along with the product image(s).
Original Product Image
Final Composite Image
White background removed from watch and flower. Marble background (separate asset) was added along with painted colorized contact and cast shadows.
Original Product Image
Final Composite Image
Product removed from white background, rose and foreground petal added. Additional petals with motion blur applied to simulate falling. Painted colorized contact and cast shadows.
Original Product Images
Final Composite Image
White background removed from all jewelry products and placed in holiday background scene careful to match product perspective. The products being amber and some parts would be semi transparent, special care was taken to mask out parts of the jewelry to showcase that attribute (on earrings and bracelet). Earrings were duplicated in product photo so one I modified to look like a different product. Chain was added to pendent.
Original Product Images
Final Composite Image
To show the front and back of the tunic, I incorporated the back product image into the composite by adding it as a reflected image in a mirror. 5 different stock images were used to together to create the “room” (mirror frame, wall, backroom wall, mirror background). The mirror is “leaning” against the wall so the back product photo had to be altered to match perspective.
Original Product Image
Final Composite Image
The ask was to create the look of a boutique shopping experience. I cleaned up the mannequin, also adding in a more fashionable top and bottom stand. The background clothing rack and added foreground clothing on hangers was blurred to showcase the product and give the illusion of perspective depth. Clothing was all color corrected to be neutral to highlight the bright colors on the dress.
Original Product Image
Final Composite Image
White background removed from powder and flower. Spilt makeup powder (separate assets) added along with painted colorized contact and cast shadows.
Original Product Images
Final Composite Image
Both pairs of glasses were removed from their white background, flipped horizontally and then “stacked” realistically to match perspectives. Extra care was made to incorporate lens transparency and directional shadows.
Original Product Images
Final Composite Image
3 separate product images removed from their backgrounds and placed to look like they are “in” the sand. Water and palm fronds also added to enhance the beach vibe.
Original Product Images
Final Composite Image
Wanting to add a little drama to this clean composite I added the wet makeup runs in the background which were color corrected to correspond to the foundation color. Special care to the “blending” of the makeup colors to look natural and adding highlights to look like liquid.
Original Product Image
Final Composite Image
Tonal holiday composite with added ribbon and snowflakes. Special attention to the creation of shadows and highlights on the ribbon.
Original Product Image
Final Composite Image
Asked to create an inviting environment for the model to interact with. 4 background stock assets were combined to create the wall plant and stand. Plant shadows on tunic were created to match the pleats in garment.
Original Product Images
Final Composite Image
3 products stacked to best display branding. Products were cleaned up, photography highlights removed and L’Occitane jar lid was modified to match perspective. Additional levels were added on products for cohesive lighting. Gold brush stoked added to background.
Original Product Image
Final Composite Image
Playing off of the vitamin C in citrus, a stock orange peal images was used as a prop around product. Careful attention was made when creating the colorized shadows and highlights for realism.