| CHEF’N PRODUCT PHOTOGRAPHY FOR PACKAGING | Art Direction & Graphic Design
CLIENT: Chef’n DTC customers, Retailers, Wholesalers, and Amazon
ROLE: Art Director & Graphic Design
DELIVERABLES: Product photography specifically created for packaging, final packaging design sent to print.
TEAM: Producer: Shelley McCracken, Photographer: Ryan Castoldi, Model: Carly Hood
PROCESS: Directing Chef’n in-studio shoots for various packaging artwork needs, product instructions, and display images intended for packaging hang cards, boxes, inserts, and CDUs.
Sweet Spot Fondue Set
Working closely with the copy and compliance team, directions on how to use the product are created.
From there I create a shotlist that includes all mages needed. On top of the normal information such as angle, written discription, props needed, and estimated time, I also include a working in-use photo for each shot. This allows the model(s) to quickly visualize body/hand placement, saving time on-set when directing.
SweetSpot is Chef’s higher end and giftable product line. With that in mind, packaging when displayed would have 2 “fronts” so depending upon the holiday, cheese or chocolate could be showcased.
Packaging Images and Dielines
Got to have a little fun with the with the internal packaging (I had to convince a few people it was worth it and was only able to get a single color print) but I love the repeating patten for the internal packaging flaps and the four fondue fork box.
SweetSpot Fondue Set - Images for packaging directions and insert
SweetSpot Fondue Set - Lifestyle images for packaging box and insert
Box Front 1 - Cheese Story
Insert and Trade Show Lifestyle - Looking for that fun and sweet moment between mother and child.
Box Front 2 - Chocolate Story, showing adjustable heat element
Insert and Trade Show Lifestyle - Had 10 extra minutes and with a bit of prompting, I was able to snag a pure-joy bonus shot from this adorable little lady!
FridgeFork Pro Collection
Squeeze n’ Hold Condiment Fork in Packaging
Squeeze n’ Hold Condiment Fork Product Images
Condiment Strainer Spoon in Packaging
Condiment Strainer Spoon Product Photos
Corn Silkster & Peeler Nesting Corn Tool Set
Packaging
Packaging Photos
Want to see more? I have many more examples available!