| CHEF’N PRODUCT PHOTOGRAPHY FOR PACKAGING | Art Direction
CLIENT: Chef’n DTC customers, Retailers, Wholesalers, and Amazon
ROLE: Art Director
DELIVERABLES: Product photography specifically created for packaging, final packaging design sent to print.
TEAM: Producer Shelley McCracken, Photographer Ryan Castoldi, Models Carly Hood
PROCESS: Directing Chef’n in-studio shoots for various packaging artwork needs, product instructions, and display images intended for packaging hang cards, boxes, inserts, and CDUs.
Working closely with the copy and compliance team, directions on how to use the product are created. From there I create a shotlist for all the individual images needed. On top of the normal information such as angle, written discription, props needed, and estimated time, I also include a working in-use photo for each shot. This allows the model(s) to quickly visualize body placement and saves time on-set when directing minute finger and hand placements.
Corn Silkster & Peeler Nesting Corn Tool Set
Cob Plus Corn Stripper
Want to see more? I have many more examples available!