| AMAZON VIDEOS & INFOGRAPHICS | Art Direction & Graphic Design
Amazon Videos
CLIENT: Amazon Shoppers, BooginHead customers
ROLE: Art Director, Videographer, & Editor
DELIVERABLES: Educational product video showcasing product and design features
PROCESS: Collaborating with Marketing Director on storyboard to align on key points. Working off of the final brief, I oversee creative execution, including any needed or stylistic changes/modifications to ensure video quality and brand voice. Working within budget and timeline.
Amazon Store Front
CLIENT: Amazon Shoppers
ROLE: Art Director & Graphic Designer
DELIVERABLES: Cohesive storefront imagery inline with brand and Amazon product listings.
PROCESS: Upon starting this project, I immediately knew it was important to see all touch points from the customers perspective. I began with a deep dive into our competitors visual presence, along with researching what our Amazon customer base responds to. I then looked to incorporate our intended customer message (industry leader, product safety, trustworthiness, and inclusivity) which was the foundation of my design process. After presenting 3 possible options, including full site and mobile mockups, my creative director green-lighted what you see now.
