Chef’n Lifestyle Photography & Video
CLIENT: Chef’n DTC customers, Retailers, Wholesalers, and Amazon
ROLE: Art Director & Graphic Designer
DELIVERABLES: Lifestyle photography, including stop motion videos
TEAM: Producer Shelley McCracken, Photographer Ryan Castoldi, Food Stylist Malina Lopez, Models Carly Hood & Jill Unruh
CHALLENGE & APPROACH: Great photography is only part of the equation. The real challenge is creating imagery that works everywhere—from Amazon and email campaigns to trade shows, social ads, and product launches. As Art Director, I developed concepts, planned shoots, and directed teams to create versatile visual assets that could be adapted across channels while maintaining a consistent brand story.
Summer New Product On-Location Shoot
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Summer New Product On-Location Shoot
Stop Motion Video
Each stop motion video begins with a storyboard that outlines movement, pacing, and key messaging. Working closely with the social team, I develop content that can support larger campaigns while also being repurposed into shorter social assets.
A Peek Behind the Scenes
Props, more props, and backup props! Working with all that food makes this girl real hungry, an extra large lunch on-set is my go-to.
