| AMAZON BRAND EXPERIENCE | Art Direction & Graphic Design

Chef’n Amazon A+ & Infographics

CLIENT: Chef’n customers & Amazon Shoppers

ROLE: Art Director & Graphic Designer

DELIVERABLES: Amazon infographics, A+ content systems, product comparison modules, educational product imagery, brand-compliant visual frameworks, and scalable design templates used across multiple product listings.

CHALLENGE & APPROACH: Refresh and standardize Amazon product listings while improving visual consistency, accessibility, and customer comprehension across a growing product catalog. Building on existing brand guidelines, I refined the infographic system, evolved the A+ content experience, and developed flexible design frameworks that could scale across multiple product categories while maintaining a cohesive brand presence.

OUTCOME: Refined and standardized Amazon infographic and A+ content by improving readability, scanability, accessibility, and visual consistency across product listings. The updated system modernized the customer experience while establishing clearer design standards for future content development.

Chef’n Amazon Product Listing Infographics - VeggieChop

Chef’n Amazon Product Listing Infographics - Cob Corn Stripper

Chef’n Amazon Product Listing Infographics FreshForce Juicer

Chef’n Amazon Product Listing Infographics - 6-Piece Kitchen Utensil Set with Ceramic Crock

Chef’n Amazon Product Listing Infographics - HerbZoom

Chef’n Amazon Product Listing Infographics - Pepper Corer Set

BooginHead Amazon Videos

CLIENT: BooginHead customers & Amazon Shoppers

ROLE: Art Director, Videographer, & Editor

DELIVERABLES: Educational Amazon product videos, storyboards, shot planning, video production, editing, and brand-aligned content designed to communicate product features, benefits, and functionality.

CHALLENGE & APPROACH: Create educational Amazon product videos that quickly communicate key product benefits while maintaining BooginHead's brand voice and visual standards. Working closely with the Marketing Director, I helped develop storyboards and content direction, then oversaw creative execution from production through final editing. Throughout the process, I balanced messaging, visual storytelling, budget, and timeline requirements to create engaging videos that supported the customer purchase journey.

OUTCOME: Produced educational product videos that helped communicate product functionality, highlight key design features, and create a more engaging Amazon shopping experience while maintaining a consistent brand presence across product listings.

BooginHead Amazon Store Front

CLIENT: BooginHead customers & Amazon Shoppers

ROLE: Art Director & Graphic Designer

CHALLENGE & APPROACH: Redesign the BooginHead Amazon storefront to create a more cohesive brand experience while improving customer trust, product discovery, and overall navigation. I began by evaluating competitor storefronts, researching customer expectations, and identifying opportunities to better communicate BooginHead's core brand pillars, including safety, trustworthiness, inclusivity, and industry leadership.

Using these insights, I developed multiple creative directions, complete with desktop and mobile mockups, to explore how customers would experience the brand across devices. After presenting several concepts, the selected direction became the foundation for a new storefront system that could scale across product categories while maintaining a consistent visual identity.

OUTCOME: Redesigned the Amazon infographic and A+ content experience, establishing new visual standards that were rolled out across multiple product lines. The updated system created a more cohesive brand presence, improved customer comprehension, and provided a scalable framework for future product launches.