RETAIL PACKAGING

CLIENTS: Chef'n (Lifetime Brands) & BooginHead

ROLE: Art Director, Graphic Designer & Manufacturing Liaison

DELIVERABLES: Retail packaging cards, folding cartons, product inserts, custom dielines, production-ready artwork, manufacturing specifications, rolling packaging updates, product sampling, and quality control.

OVERVIEW: A curated selection of production-ready packaging showcasing retail packaging cards, folding cartons, and product inserts created across multiple product categories. My work extended beyond visual design to include structural packaging, production artwork, manufacturing documentation, factory collaboration, and quality control—ensuring each package translated successfully from concept to retail shelf.

RETAIL PACKAGING CARDS

A collection of retail packaging cards developed for product launches, line extensions, and brand refreshes, balancing shelf appeal with production requirements.

Nesting Corn Tool Set

Designed production-ready retail packaging that combined clear product communication with manufacturing-ready execution for retail shelves.

Highlights

  • New Product Launch

  • Custom Dieline

  • Production Artwork

  • Lifestyle & Instructional Photography

Nesting Watermelon Tool Set

Packaging designed for a coordinated product line while maintaining Chef'n brand standards and retail consistency.

Highlights

  • Product Line Extension

  • Production Artwork

Pepper Corer Set

Created structural packaging that securely showcased the product while communicating features and benefits.

Highlights

  • Structural Packaging

  • Custom Dieline

  • Production Artwork

Herb Stripper

Retail packaging designed to communicate product functionality through photography and instructional graphics.

Highlights

  • Packaging Update

  • Production Artwork

FreshForce Citrus Juicer

Developed packaging across multiple colorways while maintaining a consistent retail experience.

Highlights

  • Multi-SKU Series

  • Colorway Expansion

  • Production Artwork

PaciGrip Silicone Citrus

Designed packaging for 2 pack for Walmart.

Highlights

  • Weight Distribution

  • Retail Compliance

  • Production Artwork

  • Custom Dielines

PaciGrip Silicone

Updated for Walmart.

Highlights

  • Warning & Peg Update

  • Production Artwork

PaciGrip 2 Pack

Updated for Walmart.

Highlights

  • Warning & Peg Update

  • Production Artwork

SipGrip Silicone

Updated for Walmart.

Highlights

  • Card Size Constraints

  • Warning Update

  • Production Artwork

BABY LED WEANING ESSENTIALS KIT

Created exclusively for Walmart (pink and blue) to launch BooginHead into a new product category. I developed the structural box design within manufacturing constraints, balancing durability, giftability, and product visibility while designing the custom insert, 3-way display trays, and production-ready dielines in partnership with overseas manufacturers.

Highlights

  • Walmart Exclusive

  • Buyer-Driven Program

  • New Product Category

  • Structural Package Design

  • Custom Display Trays

  • Custom Product Insert

  • Manufacturing Partnership

  • Hand-Built Prototypes

  • Custom Dielines

  • Art Direction

PRODUCT INSERTS

Designed production-ready product inserts that blended instructional design, visual communication, and brand storytelling to support a seamless customer experience.

Mini Popsicle & Ice Pop Maker Inserts

Designed instructional product inserts for QVC that combined clear assembly guidance, product education, and recipe inspiration while maintaining a clean, easy-to-follow layout.

Highlights

  • QVC Exclusive

  • Instructional Layout

  • Product Education

  • Recipe Integration

  • Multi-Panel Design

Cheese Storage & Butter Dish Inserts

Developed product inserts that extended the customer experience beyond the package through product education, recipes, and care instructions.

Highlights

  • QVC Exclusive

  • Product Education

  • Care Instructions

  • Information Hierarchy

  • Customer Experience