Retail Packaging
CLIENTS: Chef'n (Lifetime Brands) & BooginHead
ROLE: Art Director, Graphic Designer & Manufacturing Liaison
DELIVERABLES: Retail packaging cards, folding cartons, product inserts, custom dielines, production-ready artwork, manufacturing specifications, rolling packaging updates, product sampling, and quality control.
OVERVIEW: A curated selection of production-ready packaging showcasing retail packaging cards, folding cartons, and product inserts created across multiple product categories. My work extended beyond visual design to include structural packaging, production artwork, manufacturing documentation, factory collaboration, and quality control—ensuring each package translated successfully from concept to retail shelf.
Retail Packaging Cards
A collection of retail packaging cards developed for product launches, line extensions, and brand refreshes, balancing shelf appeal with production requirements.
Baby Led Weaning Essentials Kit
Created exclusively for Walmart (pink and blue) to launch BooginHead into a new product category. I developed the structural box design within manufacturing constraints, balancing durability, giftability, and product visibility while designing the custom insert, 3-way display trays, and production-ready dielines in partnership with overseas manufacturers.
Product Insets
Designed instructional product inserts for QVC that combined clear assembly guidance, product education, and recipe inspiration while maintaining a clean, easy-to-follow layout.
